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Signs of Success:

Business Signs for Business Branding

In today’s crowded market, the significance of standout signage can’t be overstated.
At Sir Metalman, we specialize in crafting custom metal business signs that not only attract attention but also embody the essence of your brand.

As the leading custom sign company in the St Paul- Twin Cities area, we are dedicated to providing businesses with high-quality, durable, sustainable and visually compelling signs. 

How can a metal sign enhance my business brand?

A custom sign is not just a marker for a business location; it’s a powerful tool that can showcase brand identity and communicates the essence of a business to the public. Through thoughtful design and customization, a sign can reflect a company’s personality, values, and commitment to quality, setting the tone for customer experiences and interactions.  How can a custom sign effectively showcase your brand identity?

1. Visual Representation of the Brand

A custom sign serves as a visual ambassador for a brand. By incorporating the company’s logo, colors, and typography, the sign visually communicates the brand’s identity to passersby and potential customers. This consistency in branding across different venues and materials reinforces brand recognition and helps to build a strong, cohesive image.

2. Communicating Brand Values

The materials, design style, and craftsmanship of a custom sign can reflect the brand’s values. For instance, a company that prides itself on sustainability might opt for eco-friendly materials and energy-efficient lighting, signaling its commitment to environmental responsibility.  SirMetalman is the premier choice for using sustainable materials such as metal that is the most recyclable material and powder coating which is safer than toxic spray paints.

Similarly, luxury brands might choose high-quality materials such as metal versus cheap plastics to show sophisticated design elements which convey exclusivity and premium value.

3. Differentiation in a Competitive Market

In crowded marketplaces, standing out is crucial. A custom sign can differentiate a business from its competitors by offering a unique visual statement that captures the essence of the brand. This distinctiveness not only attracts attention but also creates a memorable impression on consumers, increasing the likelihood of them choosing your business over others.

4. Setting the Tone for Customer Experience

The design of a custom sign for a business can set the tone for the customer experience. A warm, inviting sign might suggest a friendly, approachable business, while a sleek, modern sign could indicate innovation and professionalism. This initial impression can influence a customer’s perception and expectations before they even enter the premises.

5. Evoking Emotional Connections

Effective branding evokes emotional connections, and custom signs can play a significant role in this process. The choice of colors, shapes, and imagery can stir emotions and create a sense of familiarity or aspiration. A well-designed sign can resonate with the target audience, fostering loyalty and a sense of belonging.

6. Enhancing Visibility and Impact

A custom sign also enhances a brand’s visibility, making it stand out in physical locations. Through creative lighting, impactful design, and strategic placement, a sign can capture the attention of a wide audience, increasing brand exposure and impact.

7. Longevity and Consistency

Investing in a high-quality custom sign ensures longevity, maintaining a consistent brand presence over time. Durable materials and expert craftsmanship mean the sign will continue to represent the brand effectively, even under adverse weather conditions or the wear and tear of time.

In conclusion, a custom sign is a pivotal branding tool that encapsulates and showcases a brand’s identity. Through careful design and customization, it communicates a brand’s values, differentiates it in the market, sets the tone for customer experiences, and establishes emotional connections, all while enhancing visibility and ensuring longevity.

Brand sign for Boutique in Lake Elmo, MN
Brand sign for Boutique in Lake Elmo, MN
Back lit reception sign in Minneapolis MN
Back lit reception sign in Minneapolis MN
Large outdoor business sign in Lake Elmo MN
Large outdoor business sign in Lake Elmo MN

Sign Design and Customization

What design services do you offer to help create a custom sign that fits my brand identity?

Sir Metalman works with our clients wherever they are on their brand design.  We can take your company branding and logo and create that into an integrated branded business sign.  We prefer vector files but we work with all files such as jpg and png or we can even start with your pencil sketch.

Our designers incorporate your design but then we also get it ready for creating your brand in metal for signage.  A design is different on a small business card or screen printed on a T-shirt versus than a large metal sign.  Size is a big difference – colors, font, and size of elements that look good in small format must be resized for a large visual sign that needs to be seen from a distance and clearly show the message.

Our designers are also expert at preparing a design drawing to be cut from metal. The cuts must be large enough for strength and vsiible from a distance.  Bridging must also be added so that text and design elements don’t “fall through” when the design is being cut.  To learn more about bridging-check out our FAQ page for details and images.

Contact us for design consultation services, including logo adaptation, color matching, and creating a cohesive look that aligns with the company’s branding.

See Examples of our Company Signs

Business Signs Material and Fabrication

What types of metal materials can be used for my sign, and what are their benefits?

Steel Signs

Properties: Steel is the most common component in our signs.  It is a good value plus it is known for its strength and durability. It can withstand harsh environmental conditions without deteriorating. Steel signs can be prepared in a brushed steel look for that polished metal look.  We powder coat all of our signs for added durability and color look.  There are a multitude of powder coat colors.  Detailed information about powder coating can be found here.

Benefits: Steel signs are incredibly long-lasting and a good value as far as cost.  They come in many different thicknesses or “gauge” depending on the purpose of the steel panel and how many are needed for the sign. The aesthetic versatility of steel, from rustic to industrial chic, allows it to suit a wide range of brand images.


Aluminum Signs

Properties: Aluminum is lightweight, highly durable, and resistant to corrosion, making it an ideal choice for both indoor and outdoor signs. It’s also highly malleable, which allows for a variety of shapes and sizes. 

Benefits: Due to its resistance to weathering and rust, aluminum signs maintain their appearance for years, with minimal maintenance. They’re perfect for businesses looking for a sleek, modern look. Aluminum’s lightweight nature also simplifies installation and reduces shipping costs.


Weathering Steel (Corten)

Properties: Weathering steel, often known by its trademark name Corten, is a group of steel alloys developed to eliminate the need for painting and form a stable rust-like appearance after several years’ exposure to weather. Its high strength and corrosion resistance come from a protective layer of rust that forms on its surface, making it exceptionally durable against weather conditions.

Benefits: The unique aspect of weathering steel is its aesthetic appeal; the rust patina that develops over time is considered visually appealing and can add a warm, natural, and textured look to the sign. This makes it highly sought after for architectural and sculptural projects, including signage that complements landscapes, gardens, or rustic and industrial-themed settings. The patina also acts as a protective barrier, preventing further corrosion inside, which makes weathering steel signs incredibly long-lasting with very little maintenance required. Its strength and durability make it suitable for outdoor signs exposed to harsh weather conditions, including wind, rain, and snow.

Business signs Signs Twin Cities area Can can sign St Paul mn
Steel sign for Brand sign: St Paul Can Can Wonderland
settler-crreek single panel sign
Large outdoor sign using aluminum
Corten Weathering Steel for outside privacy wall
Corten Weathering Steel for outside privacy wall

Business Signs Ensuring Quality and Durability

To ensure the quality and durability of our metal signs, meticulous steps are taken from material selection to the final inspection. 
Sir Metalman offers one point of contact for easy communication yet we handle all aspects of your sign. 

Sir Metalman custom makes your business sign right here in the Twin Cities USA (no 3rd party offsite company)

  • Design
  • Cut
  • Fabrication
  • Welding
  • Powder coating
  • Installation

Material Selection

We start by selecting high-grade metals, sourcing from reputable local Twin Cities suppliers to guarantee base material quality. This choice is crucial to the sign’s longevity and appearance.

Fabrication Process

Cutting and Shaping: We use precision tools and technology  to cut and shape the metal which ensures accuracy and minimizes material stress.

Welding and Assembly: Expert welding techniques are applied to assemble components, paying close attention to structural integrity and aesthetic finishes.

Finishing Touches: Post-assembly, signs undergo treatments such as powder coating, which adds a protective layer against corrosion and UV damage, and enhances the color durability.

Quality Control Measures

Inspections: Throughout the fabrication process, multiple inspections are conducted to identify and correct any imperfections. These include checking for structural weaknesses, uneven coatings, and inaccuracies in design specifications.

Final Approval: Before a sign is deemed ready for installation, it undergoes a comprehensive review to ensure it meets all quality standards and client expectations.

By adhering to these rigorous standards and processes, we ensure that each metal sign not only meets the highest quality benchmarks but also stands the test of time, maintaining its strength, functionality, and aesthetic appeal through various environmental challenges.

Powder Coating

Application Process: Powder coating involves applying a dry powder, typically a thermoplastic or thermoset polymer, onto the metal surface using an electrostatic process. The charged powder particles adhere to the electrically grounded metal sign. After application, the sign is cured under high heat in an industrial oven, which melts the powder and forms a uniform, durable, and protective layer over the sign.

Benefits: This process provides a high-quality, durable finish that is resistant to fading, chipping, and scratching, extending the lifespan of the sign. Powder coating also offers a vast range of color options with various finishes, including glossy, matte, and textured, allowing for complete customization to match brand identities. Environmentally friendly, powder coating releases negligible volatile organic compounds (VOCs) compared to liquid paints, making it a preferred choice for sustainable practices.

Printing with UV-Cured Ink Directly on Metal

Printing Process: UV printing involves applying ink directly onto the metal surface and curing it with ultraviolet light. This technology allows for high-resolution, full-color graphics and images to be printed directly onto signs. The UV light instantly cures the ink, creating a durable and vibrant image that adheres strongly to the metal substrate.

Benefits: UV-cured ink printing offers unparalleled detail and color vibrancy, making it ideal for signs requiring intricate designs, logos, or photographic images. The cured ink is resistant to fading, water, and abrasion, ensuring the sign remains visually striking for years. This method is perfect for your custom sign. Moreover, UV printing is environmentally friendly, producing minimal emissions and requiring less energy compared to traditional printing methods.

Sir Metalman has a sister product: Wall Possible which is the only service provider of vertical wall printing in Minnesota using printing on metals.



Welding Metal Fabrication
Welding Metal Fabrication
3-D Lobby Metal fabrication & Install
3-D Lobby Metal fabrication & Install
Business signs Custom metal sign installation
Custom metal sign installation

Business Signs Legal and Regulatory: aka Sign Permits

Navigating the complexities of city regulations is a crucial aspect of the sign installation process. Each city or municipality has its own set of constraints and requirements regarding business signage, including size, location, illumination, and even the materials from which the sign can be made. Understanding and complying with these regulations is essential to avoid legal issues, fines, or the need to remove or alter the sign after installation.  Sir Metalman has installed in many of the cities in the Twin Cities…and each city and sometimes even neighborhood may have its own special regulations.

Importance of Compliance

Compliance with city regulations is not just a legal requirement; it also reflects on a business’s commitment to community standards and its respect for the local environment and its inhabitants. Non-compliance can lead to penalties, including fines, and can necessitate costly modifications or even complete removal of non-conforming signs. Moreover, dealing with the fallout from non-compliance can damage a business’s reputation within the community and among potential customers.

How We May Assist with Permit Application Process

Recognizing the importance of adherence to local regulations, our service (if desired) includes comprehensive assistance with the permit application process for your business sign. Here’s how we can help:

Research: We start by conducting thorough research on the local sign regulations relevant to your business location. This includes size restrictions, illumination rules, placement guidelines, and any other pertinent regulations.

Design Compliance: With an understanding of these regulations, we ensure that your sign design complies with all local requirements from the outset. This proactive approach minimizes the risk of delays or rejections during the permit application process.

Application Preparation and Submission: We prepare and compile all necessary documentation required for the sign permit application. This may include detailed sign drawings, site plans, engineer certifications, and other relevant materials.

Liaison with Local Authorities: We act as a liaison between your business and local authorities, handling communications and any queries that may arise during the application process. This includes responding to requests for additional information or modifications to ensure compliance.

Monitoring and Updates: We monitor the progress of your permit application and keep you informed at every step, ensuring a transparent and hassle-free process.

By offering these services, we aim to alleviate the burden of navigating complex regulatory landscapes, allowing you to focus on your business while we ensure that your sign meets all local requirements and obtains the necessary permits for installation.

How Long Does It Take to Design, Fabricate, and Install a Custom Metal Sign?

The timeline for designing, fabricating, and installing a custom metal sign can vary widely depending on several factors, including the complexity of the design, the size of the sign, material availability, and the specific requirements of the project. However, providing a general overview can help set expectations for the process from start to finish. Here’s a breakdown:

Design Phase

Initial Consultation and Concept Development: 1-2 weeks. This stage involves discussions about your vision, objectives, and preferences for the sign. Concept sketches and preliminary designs are created and revised until you’re satisfied.

Final Design Approval: 1 week. Once the design concepts are reviewed, any adjustments are made, and the final design is approved, we can move forward to fabrication. This includes finalizing the materials, dimensions, and any specific finishes.

Fabrication Phase

Material Procurement: 1-2 weeks. Depending on the materials chosen and their availability, this process can vary. Custom materials or finishes may require additional time to source.

Manufacturing: 2-4 weeks. The fabrication of your custom metal sign involves cutting, shaping, welding, and applying finishes. Complex designs or those requiring special treatments can extend this timeline.

Quality Control and Pre-Installation Review: 1 week. After fabrication, the sign undergoes a thorough quality check to ensure it meets all specifications and quality standards. Any necessary adjustments are made during this period.

Permit Application Process

Permit Application and Approval: 2-6 weeks. This can be one of the most variable parts of the process, as it depends on the local government’s speed and the complexity of the regulations. We handle the application submission and follow up, but the approval time is out of our control.

Installation Phase

Site Preparation and Installation: 1-2 days for most projects. The actual installation usually takes less than a day for straightforward projects but can extend to two days or more for larger or more complex installations that require special equipment or site preparation.

Total Timeline

Considering all phases, the total time from the initial consultation to the installation of a custom metal sign typically ranges from 6 to 14 weeks. It’s important for businesses to plan their signage projects well in advance, especially if the sign is needed for a specific event or opening date.

Communication is key throughout the process. Regular updates can help manage expectations and ensure any potential delays are addressed promptly. Remember, quality and compliance with local regulations should not be rushed, as they ensure the longevity and effectiveness of your custom metal sign.

Cost and Investment in Business Custom Metal Signs

Determining the cost of a custom metal sign involves several variables, each contributing to the final price. Understanding these factors can help businesses budget appropriately for their signage needs and appreciate the value of their investment.

Factors Influencing Cost

Materials: The choice of metal (e.g., aluminum, steel, weathering steel) significantly affects the price. Aluminum  tends to be more expensive than steel, but each offers different aesthetic appeals, weather and size consideration.

Size: Larger signs require more materials and labor, increasing the overall cost. The size also affects shipping and installation requirements.

Complexity of Design: Custom designs that include intricate details, multiple colors, or elaborate shapes require more time and labor to create, impacting the cost. Simple designs are generally more affordable.

Finish and Additional Features: Special features like LED lighting, multiple panels of metal, and welding add to the cost due to the extra materials and labor involved.

Installation: The complexity of the installation process can vary greatly. Signs installed at high elevations, those requiring structural reinforcement, or needing electrical connections for illumination are more costly to install.

Permitting: Fees associated with securing the necessary permits can also impact the total investment, varying widely by location and the complexity of the regulatory requirements.

The Return on Investment (ROI)

Investing in a custom metal sign is a strategic business decision with several tangible benefits contributing to a strong ROI:

Increased Visibility: A well-designed, strategically placed sign can significantly increase a business’s visibility, attracting the attention of potential customers who might otherwise pass by unnoticed.

Brand Reinforcement: Custom signage reinforces your brand identity, making it more memorable. Consistent use of logos, colors, and themes helps build recognition and loyalty over time.

First Impression: The quality and design of your sign make a statement about your business. A high-quality metal sign suggests professionalism, quality, and stability, enhancing customer trust from the first glance.

Competitive Advantage: Standout signage can differentiate your business in a crowded market, giving you a competitive edge. It communicates that you’re proud of your business and committed to quality.

Long-Term Value: Metal signs are durable and can last for many years with minimal maintenance, making them a cost-effective form of advertising compared to other marketing strategies that require ongoing investment.


While the upfront cost of a custom metal sign may seem significant, it’s important to consider the long-term benefits. Increased visibility, enhanced brand recognition, and the ability to stand out in a competitive landscape all contribute to the sign’s value. When you factor in the durability and lifespan of metal signs, the investment often pays for itself through increased customer traffic and brand loyalty. Businesses should view custom metal signage not just as an expense, but as a valuable component of their marketing and branding strategy.

Ready to have your
brand stand out?